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商品編號： 9-510-079 出版日期： 2010/02/04 作者姓名： Steenburgh, Thomas;Avery, Jill 商品類別： Marketing 商品規格： 10p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing information about the internal and external marketing environments firms face: 5 C''s Analysis, Porter''s Five Forces Industry Analysis, and SWOT Analysis. These analyses help students understand the analytical processes by which managers understand themselves, their consumers, and the marketplaces in which they compete. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing the situation analysis section of a marketing plan.
涵蓋領域：
Marketing strategy;Industry analysis;Environmental analysis;SWOT analysis
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